Opportunity Evaluation and Market Assessment
Companies that seek to establish themselves in new markets bring varying degrees of knowledge and experience, and varying resources. So our assistance can be as in-depth as required. Typically, it would include an assessment of the opportunity and the market to map your products and services onto relevant market segments by geography, industry, size and stage of company.
Our aim is to complement your existing knowledge with services such as market research, testing and evaluation services. The deliverable is the development of a realistic and achievable strategy for low-risk market execution in the chosen target markets.
Product positioning in local markets and the European market as a whole is rarely easy. What is valued in one country can be of little significance in another, and communications strategies are not always portable. We work from existing corporate positioning and adapt it based on market and competitor analysis, or we can adopt a greenfield approach to help an organization to position a unique and high-value proposition for its products and services within a chosen market.
Branding and Communications
Our approach and philosophy on marketing communications can be summarized thus: "as much as is needed for best value, and no more". Our goal is to help you make a little go a long way by working with a network of freelance practitioners, avoiding expensive agency fees.
Our services extend from creation of a corporate identity through to the rollout of multilingual websites, collateral, presentations, trade advertising and newsletters.
Connecting with the relevant individuals in the right institutions can be a major plus when setting up in a new country. Our public affairs advisory services are available to help you gain access to local, national and international institutions including ministries, professional and trade associations.
Intelligent “thought leadership” activity can be a highly cost-effective way to punch above your weight in any market. Our experience demonstrates that through the right combination of research, publications (such as white papers) and press/analyst contacts you can raise your company above “me-too” competitors to stand out as a real leader and expert in your field.
At the end of the day, your business will only succeed if it can generate and convert sales leads. Much of the foregoing is about making it easier to funnel prospects towards the sales pipeline.
To get them into the pipeline, we build lead generation programmes from scratch or develop existing ones. We advise on the best methods to accelerate closure, such as database and telemarketing, appointment setting, direct mail, e-marketing, event and seminar creation and management. We can also provide a local sales force if required or set up a partner, dealer or distributor channels.
Other advisory services include:
Where should you look to find funding for your business in Europe? We can assist from the creation of business plan and financial projections to introducing you to sources of finance. These sources range from banks, venture capitalists and “business angels” through to national, regional and European government grants and incentives such as tax breaks.
We help companies to evaluate the opportunities and costs/benefits involved in setting up in a country. What are your objectives in choosing a new business location? Is a physical presence necessary or will a virtual presence suffice? What incentives are available for physical investment? Who are the key economic development agencies that can help?
Legal, Financial and HR Consultancy
Market Execution offers advice and practical implementation of legal and financial matters that could otherwise be highly demanding on your time: for example, the establishment and incorporation of a local company or compliance with the local financial regulations. We also provide in-depth experience of HR issues such as recruitment and local employment laws and best practice. Our management consultants advise on organizational/change management issues such as restructuring and post-merger integration.
We can also provide introductions and advice to help with the establishment of local non-executive boards and “think tanks”.